Feature Friday – Francie Hargrove

Francie HargroveToday’s Feature Friday spotlights one of our retail partners in North Carolina: Francie Hargrove. Francie Hargrove (which shares the name of its owner) is a design firm and boutique in Cashiers. A local staple for more than 20 years, the store carries unique clothing, accessories, and home furnishings – including Francie Hargrove’s own signature items.

Cashiers is a small community in the western corner of North Carolina. Cashiers, commonly called “The Heart of the Blue Ridge Mountains”, is located atop the highest plateau in the Blue Ridge Mountains. Cashiers is known for its scenic views, outdoor lifestyle opportunities, and shopping.

Feature Friday – The Locker Room, Tuscaloosa

the locker roomToday’s Feature Friday spotlights one of our retail partners in Alabama: The Locker Room. The Locker Room Tuscaloosa opened in 1964. For over 50 years, the shop has been the go-to destination for menswear in the area. In addition to stocking other popular brands, The Locker Room carries its own signature line of “Elephantwear“, a customer favorite in “The City of Champions”. Over the years, the store’s success in Tuscaloosa spawned other Locker Room locations, including The Locker Room in Montgomery.

Tuscaloosa is perhaps most well-known for being home to the University of Alabama. The Crimson Tide football team, winners of 16 National Championships, is one of the most successful programs in college football. In recent years, the “Druid City” has been named “The Most Livable City in America” and one of the “50 Best College Towns”.

Feature Friday – Rusted Oak

Rusted OakToday’s Feature Friday spotlights one of our retail partners in Indiana: Rusted Oak. Robert Ordway opened the store in Valparaiso last November. Rusted Oak is “rooted in the foundation of being a strong man, a person of class, and a true gentlemen.” The shop carries casual and dress wear in addition to offering custom services.

Valparaiso, originally known as Portersville, is located in northern Indiana. The city was named after Valparaiso, Chile. Valparaiso means “Valley of Paradise” in Old Spanish. Valparaiso is home to the university that shares the city’s same name.


Feature Friday – Lionel Smith, Ltd.

lionelsmithToday’s Feature Friday spotlights one of our retail partners in South Carolina: Lionel Smith, Ltd. Lionel “Smitty” Smith opened the store in the heart of downtown Aiken in 1976. In 1992, Van Smith bought the shop from his father. Van welcomed a business partner, Danny Minnolfo, in 2013. Now in its 40th year in business, Lionel Smith, Ltd. continues to pride itself in unique, quality clothing and committed customer service.

Aiken, named after William Aiken, first president of the South Carolina Railroad, was founded in 1835. The city, which has a strong horse culture (which inspired the Lionel Smith logo), hosts races and polo events throughout the year. Aiken is located approximately 30 minutes northeast of Augusta, Georgia.

Dapper Classics – Year Four in Review

Marketing for the introduction of our new, responsive website

Marketing for the introduction of our new, responsive website

Today is the four year anniversary of the Dapper Classics website launch. This past year has been an exciting one for Dapper Classics. Below are some highlights from our fourth year in business:

-In the last year, we underwent our first major website re-design. The transition resulted in a more aesthetically appealing and customer friendly shopping experience. We also launched a separate website exclusively for our wholesale partners.

-Over the last year, we continued to grow our sock collection – introducing fun new styles like our Political Party socks.

-In year four of our website, we expanded our menswear offerings to include American-made shirts. Our shirts are made in Pennsylvania.

-At this time last year, our socks could be purchased in approximately 100 fine men’s retailers. Now our socks can be found in more than 160 retailers throughout the United States.

-Over the last year, Dapper Classics has continued to receive exciting press coverage, including our participation in the 2016 NBA Draft.

-This last year witnessed several exciting collaborations: Texas-themed socks for the George Bush Presidential Library and Museum; horse racing-inspired socks for Keeneland; South Carolina-themed socks for a retail partners in Charleston; socks for Kappa Alpha fraternity’s Sesquicentennial; socks for Pi Kappa Phi fraternity; more socks for Kentucky for Kentucky; and a giveaway with our friends at High Cotton.

Thank you for supporting Dapper Classics over the last year. We look forward to what the next year will bring.

*Don’t forget to take advantage of our special Anniversary Sale!

Feature Friday – Weekends

WeekendsToday’s Feature Friday spotlights one of our retail partners in Virginia: Weekends. Weekends is located in a former Sears Roebuck house (originally constructed in 1904) in historic Kilmarnock. The store carries a wide selection of men’s and women’s clothing and accessories. Last year, Weekends received the Historical Society’s John Hanbury award for repurposing a historical structure.

Kilmarnock is located in Virginia’s “Steptoe District”. The small town is known as the Shopping Capital of the Northern Neck (the peninsula between the Potomac and Rappahannock Rivers).