Dapper Classics – Year Four in Review

Marketing for the introduction of our new, responsive website

Marketing for the introduction of our new, responsive website

Today is the four year anniversary of the Dapper Classics website launch. This past year has been an exciting one for Dapper Classics. Below are some highlights from our fourth year in business:

-In the last year, we underwent our first major website re-design. The transition resulted in a more aesthetically appealing and customer friendly shopping experience. We also launched a separate website exclusively for our wholesale partners.

-Over the last year, we continued to grow our sock collection – introducing fun new styles like our Political Party socks.

-In year four of our website, we expanded our menswear offerings to include American-made shirts. Our shirts are made in Pennsylvania.

-At this time last year, our socks could be purchased in approximately 100 fine men’s retailers. Now our socks can be found in more than 160 retailers throughout the United States.

-Over the last year, Dapper Classics has continued to receive exciting press coverage, including our participation in the 2016 NBA Draft.

-This last year witnessed several exciting collaborations: Texas-themed socks for the George Bush Presidential Library and Museum; horse racing-inspired socks for Keeneland; South Carolina-themed socks for a retail partners in Charleston; socks for Kappa Alpha fraternity’s Sesquicentennial; socks for Pi Kappa Phi fraternity; more socks for Kentucky for Kentucky; and a giveaway with our friends at High Cotton.

Thank you for supporting Dapper Classics over the last year. We look forward to what the next year will bring.

*Don’t forget to take advantage of our special Anniversary Sale!

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