Today’s Feature Friday spotlights our retail partner Onward Reserve. TJ Callaway founded Onward Reserve in 2012 following an inspirational hunting trip in Onward, Mississippi. Onward Reserve was born out of Callaway’s desire to create an authentically southern brand, one that, as Callaway puts it, “is laid back but unwavering in quality.” The company’s motto is “Live authentically”. Callaway keeps that motto in mind when curating collections and designing stores. Every decision is made with the intent of helping people enjoy an authentic lifestyle. Onward Reserve has eight locations across three states and Washington, D.C. Each store has its own unique vibe. For example, the shop in Nashville, Tennessee features a stage for local musicians and a big game taxidermy collection.